Actively Promoting the Appeal
of the Japanese Market
Michinori Haba
Deputy Director-General of the Policy and Markets Bureau,
Financial Services Agency
Japan Weeks was launched in 2023 as a public-private initiative to actively promote the appeal of the Japanese market both domestically and internationally. It began with 25 events but has expanded to nearly 90 this year, underscoring the growing interest in the Japanese market among investors worldwide.
Amid the growing hopes for achieving a growth-oriented economy, the Financial Services Agency has been driving initiatives to position Japan as a leading asset management center. As a result, a wide range of measures is steadily beginning to bear fruit, including the comprehensive expansion and permanent establishment of the Nippon Individual Savings Account (NISA), as well as reforms in the asset management industry and asset ownership.
It is essential for Japan to further strengthen the virtuous cycle of wage growth and investment that has begun to take hold, while also attracting greater investment from overseas to achieve sustainable economic growth.
Interest in Japanese stocks among foreign investors is higher than ever, and going forward, foreign direct investment in Japan will play a crucial role in further attracting outstanding human resources, technologies, and expertise from abroad and in driving innovation.
Over the past decade, the balance of foreign direct investment in Japan has more than doubled, and the government has set targets of increasing it to 120 trillion yen by 2030 and to 150 trillion yen in the early 2030s, under the Program for Promotion of Foreign Direct Investment in Japan 2025.
To achieve these targets, we are placing a strong focus on promoting collaboration between domestic and international companies, as well as attracting new and follow-on investments through the establishment of factories, data centers, and other strategic facilities. At the same time, we are working on improving the business and living environments that underpin foreign direct investment activities in Japan.
It is our hope that this event will serve as a catalyst for creating new networks and business opportunities, and as a chance for participants to rediscover the appeal of the Japanese market.



